Naz Real Estate

Brand Identity · Logo Design · Print Design · Swag Design

Nazanine Koohi is an attentive and compassionate real estate agent. Naz’s top priority is to understand and honour the unique circumstances, needs, desires, and concerns of her clients.

Discovery & Branding Workshop

Naz is the personal brand for an individual agent within SAGE Real Estate Brokerage. She desired a brand aesthetic that was simple, elegant, and distinctly “feminine.” She also wanted to be known by her first name, “Naz,” while keeping the option for her full name in the brand. Inspired by the clean, sophisticated typography of Aritzia's logo, Naz came to us with a clear vision. The initial brand concept (with a key hole) was met with enthusiasm, but she requested the addition of a key icon to symbolize success in real estate. This subtle yet impactful revision marked the final step before the design was fully realized.

Branding Results & Implementation

The completed brand package included a primary logo, alternate logo variations, and two distinctive symbols, each representing a successful transaction and satisfied clients. A refined colour palette featuring soft muted mauve tones was carefully selected to create a unique, elegant, and modern “feminine” brand presence. The logo design, a sophisticated serif font was used, with the same typeface extending to the font package for headings. Print collateral was designed to show how the brand works seamlessly across different marketing materials.