Naz Real Estate
Brand Identity · Logo Design · Print Design · Swag Design
Nazanine Koohi is an attentive and compassionate real estate agent. Her top priority is to understand and honour the unique circumstances, needs, desires, and concerns of her clients. “Naz” is the personal brand for an individual real estate agent within SAGE Real Estate Brokerage.
She desired a brand aesthetic that was simple, elegant, and distinctly “feminine.” She also wanted to be known by her first name, “Naz,” while keeping the option for her full name in the brand. Inspired by the clean, sophisticated typography of Aritzia's logo, Naz came to us with a clear vision. Through a collaborative discovery and branding workshop, I designed a clean and elegant brand identity inspired by modern, fashion-forward branding, with the initial brand concept highlighted by a “key hole” symbol. This was met with enthusiasm but she also requested the addition of an alternate symbol. This subtle yet impactful revision marked the final step before the design was fully realized.
After this revision, a completed brand package included a primary logo, a primary symbol, a secondary logo for her full legal name, as well as an alternative symbol, also known as the tertiary logo in her brand guidelines. As a variety of print materials would be implemented for various property listings, multiple logo options and symbols were imparetive for a cohesive scaleable brand, each with unique logo requirements. A refined and unique colour palette featuring soft muted mauve tones was carefully created to evoke a unique, elegant, and modern “feminine” brand presence. For the logo design, a sophisticated serif font was used, with the same typeface extending to the font package for headings, balanced by a soft sans serif body font. Print collateral including business cards, postcards, guide books, and other promotional materials were designed to show how the brand works seamlessly across different marketing materials.
