Blume, Eau De Parfum
Brand Identity · Packaging & Label Design
Blume is a perfume brand inspired by the natural beauty of flowers. Each scent is carefully crafted to blend classic floral notes offering fragrances with modern elegance.
I wanted the branding and packaging I designed to feel timeless and luxurious. I went with a calligraphic font for the logo and identity as it feels elegant and boutique. The serif font for the headings was utilized to feel sophisticated while also being legible. The colour palette feels “feminine” while also contrasting to match the different scents in this fragrance collection.
